Allan Dib

Hey thanks for visiting 👋
I’m best known as the author of The 1-Page Marketing Plan and Lean Marketing. My books have sold over a million copies worldwide and have been translated into over 40 languages.
I’m the founder of Lean Marketing where we help 6 and 7 figure entrepreneurs break through growth plateaus by installing a marketing operating system in their businesses.
Past ventures and exits include an IT managed services provider (MSP) and telecommunications carrier (publicly listed).
Books

Your Entire Marketing Strategy On One Page
The book that sparked a worldwide movement of entrepreneurs turning the complexity of marketing into a simple, clear and structured plan.
Get the book
Bigger Results With Less Marketing
The critically acclaimed book that helps you go from plan to a practical marketing system that generates more leads, more revenue and more profit.
Get the bookSpeaking

Keynotes and workshops that inspire, entertain and transform:
- Zero to Marketing Hero in 59 minutes or less
- Message, Action, Profit
- Bigger Results with Less Marketing (Lean Marketing Essentials)
- How to Charge More
- Selling with Stories
Writing
All essays →Good Feels and Good Deals
5 min readMy highest-performing Instagram post by orders of magnitude is a sixteen-second clip of me half asleep on my couch watching Arab rap battles. It got almost a…
Desperate Money
2 min readIf you’re anything like me, you’ve been on a sales call with a suboptimal prospect where, you know, with a bit of a push, you can convince them to buy from…
Loose Goals, Tight Systems
3 min read“I’ll join you in a moment,” I tell my wife as I park my butt in that soft, comfy living room couch, laptop in hand. I look over at the clock. It’s a few…
The Average Machine
12 min readWhen you ask one of the frontier AI models to write something for you, the result is usually shitty. The writing is technically competent. The structure is…
Contact
Email allan @ this domain